Will Levis No. 8: Parfum de Mayonnaise
Hellman's teams up with the Tennessee Titans quarterback
“If you’re looking to emit a ‘luscious’ and ‘eggy’ scent, then Hellmann’s endorser Will Levis has just the product for you—Will Levis No. 8, a perfume that smells like mayonnaise.
Levis, the second-year Tennessee Titans quarterback, caused a bit of a stir last August, when he revealed that he likes to put mayo in his coffee [which turned out to be a joke]. In response, the Unilever brand—working with Edelman—gave him a contract worth a lifetime supply of Hellmann’s.
Along with the mayo scent, Will Levis No. 8 also incorporates coffee undertones, in keeping with the history of the partnership. And while gag perfumes are well-worn creative territory, the parody video has its moments.”
— AdAge
Will Levis No. 8 fragrance notes & purchasing info.